In the 2019/20 financial year, the dm brand range comprised 27 dm brands and two dm-exclusive cooperation partner brands. Many dm brands are now on a par with the big names in the industry in terms of recognition - for example Balea, which took first place as the most popular retail brand in a representative study by YouGov Brandindex 2020. To date, we have also launched two successful dm-exclusive cooperation brands in our dm stores: Мой with Stefanie Giesinger and Langhaarmädchen by Mona and Julia. By working with influencers, celebrities and start-ups, we can further expand our expertise and competence in the area of dm brands. We are thus opening up new avenues that lie between the traditional brands of our industry partners and our established and popular dm brands.