We are Woolworth.
We invented the discount store back in 1879, played a key role in shaping the retail sector and are now the fastest-growing retail chain in Germany. We have been offering a wide range of products at low prices for over 140 years. We are the customer-oriented store in the neighborhood - quick and easy to reach, with a diverse and useful product range.
We offer our everyday products at a fair price and are clearly focused on the actual needs of our customers.
Our Vision
We want to operate over 1.000 stores in Germany and thus become Germany's largest and most popular retail chain. With our fast pace of expansion, the ongoing development of our product range and sales concept and our many years of experience in bricks-and-mortar retail, we will expand our unique and flexible retail format into other countries from 2023. In the medium term, we want to build a network of 5,000 locations in Europe.
Our strategy
Everyone - from small to large - appreciates Woolworth as a local store.
Woolworth enables families and all price-conscious people to afford their own personal style, good quality at a fair price and a beautiful home at the same time. We achieve this through rapid growth, passing on volume advantages and a lean and deliberately simple organization. This is how we make good things affordable. With products from the household, clothing and decoration sectors, we put our customers and their homes at the heart of everything we do. We work every day to surprise our customers with new ideas at affordable prices.
Our Values
We are business people and treat our customers as equals. We live fairness with our employees and see our suppliers as partners. For us, low prices and good quality are not mutually exclusive.
Good to know
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